TMaaS installs public installation in Ghent
From today onwards, TMaaS, in collaboration with Research[x]Design (KU Leuven), will install an installation at Sint-Michiels car park and the secured bicycle parking under the Sint-Michiels bridge in Ghent. More specifically, it will be a “Citizen Dialogue Kit”, an interactive column through which passers-by can access the LINK.Gent dashboard with a QR code. With this initiative we want to measure the effect that such an installation has on the public and how many people use it. These insights can then be of interest to other cities.
Our partner for this initiative, Research[x]Design, has considerable experience with similar installations. “Our installations are usually about communicating data or collecting information through a survey,” explains Researcher Jorgos Coenen. “This is the first time that we use our Citizen Dialogue Kit to familiarize people with an application or – in this case – a website. So it is a premiere and an experiment for us. We are curious to see how it goes. The literature and our own research teach us that it is not easy to attract people in public spaces to screens. Passers-by often ignore them, assuming that the content is not relevant to them. We try to solve this with our Citizen Dialogue Kit, in the first place by focusing on local relevance. In this case, we will also link it to a thematic quiz. Such playful elements can make the difference in such installations.”
A major advantage of this approach is that it is a very accessible way to present or request information to a highly diverse audience. “The step needed to surf to the LINK.Gent website via the console is a very small one,” adds Jorgos Coenen. “Moreover, the people we reach are also effectively present in the relevant physical place. Our technology therefore makes it possible to collect and communicate information in a very location-bound and accessible way, which at the same time is dynamic and interactive.”
Why not take a look at our screens at the Sint-Michiels car park and secure bicycle parking? It’s possible until 31st January. And rest assured: everything is COVID-proof, because you operate its buttons by foot!